Thad PerkinsProduct Designer
I’m a designer with 20+ years of turning complex enterprise systems into tools people actually want to use.
Product design
Case Studies
Selected projects showcasing my approach to solving complex problems through thoughtful design.
Medspeed: Designed to Match the Mission
Gave a rushed customer portal a clear visual identity by defining design principles, exploring four research-driven directions, and delivering a scalable Figma library the team can build on.
NIQ Discover: Defining Data
Streamlined data selection for 100K+ monthly users by introducing natural language search, contextual filtering, and complexity controls—reducing time to insights by 20%.
IAA Tow: Managing Logistics
Redesigned the vehicle pickup and delivery workflow for tow operators, reducing wait times by 35-45 minutes and cutting operational costs by nearly $1 million annually.
NIQ: Internal Operations & Commercialization
Created a unified platform for managing customer subscriptions and permissions, consolidating fragmented tools to improve efficiency for support teams.
IAA: Modernizing the Inventory Detail
The first step of updating a 25-year-old legacy system by redesigning the inventory detail view, reducing average call times by 12% and page load times by 8 seconds.
Hi, I’m Thad
Designer & Dad
I’ve spent two decades making complicated products feel simple, from data tools used by more than 100,000 people to apps that help tow operators get through their day. My strength is clarity: finding the real problem behind the request, aligning teams around it, and designing solutions that scale long after launch. I lead with empathy, listen more than I talk, and I’m happiest when users stop noticing the design because it just works.
The title I’m proudest of, though, is Dad. Raising my four boys is the most important work I’ll ever do, and I feel blessed every day to be their father. They keep me curious, patient and honest, and they motivate me to give my best each and every day.
“Present your bodies a living sacrifice, holy, acceptable unto God” (Romans 12:1). For me, staying strong and healthy is part of how I show up fully for my boys, my work and my faith.
Get in touch
Let's Work Together
Whether you're hiring for a design role or need help untangling a complex product, I'd love to hear from you. Let's start a conversation.
Prefer email? thad@aestheticseven.com
Thanks for reaching out!
Your message is on its way to me. I’ll get back to you within a couple of business days.